Warm glow意思

"Warm glow" is a term used in economics and psychology to describe the feeling of satisfaction or happiness that comes from giving to others or doing something charitable. It is often associated with the act of donating to charity or helping someone in need, and is thought to be one of the motivating factors behind why people engage in pro-social behavior.

The concept of the warm glow was first introduced by economist Richard Titmuss in his book "The Gift Relationship," where he argued that people derive intrinsic value from giving to others, rather than just from the material benefits of their actions. This idea has since been explored by many researchers in the fields of economics, psychology, and behavioral science, who have found that the warm glow can indeed be a powerful motivator for altruistic behavior.

For example, studies have shown that people are more likely to give to charity if they feel that they will receive a warm glow from their actions, and that the size of the warm glow can influence the amount that people are willing to donate. Additionally, the warm glow has been linked to other positive outcomes, such as increased happiness and life satisfaction.