Rack rate什么意思

"Rack rate" is a term used in the hospitality industry, specifically in reference to hotel pricing. It refers to the full, undiscounted rate that a hotel charges for a room, typically the rate that is listed on the hotel's website or in its brochures. This rate is often higher than the rate that most guests actually pay, as hotels often offer discounts to various groups, such as AAA members, corporate clients, or guests who book in advance.

The term "rack rate" comes from the old practice of hotels displaying their room rates on a rack in the hotel lobby. Today, the term is used more generally to refer to the maximum, unadvertised price that a hotel can charge for a room.