Online exclusive的意思

"Online exclusive" is a term commonly used in the context of retail and e-commerce to indicate that a product or service is only available for purchase or use through an online platform. It means that the item cannot be found or obtained in physical stores or through any means other than the internet.

For example, a clothing brand might release a limited edition t-shirt that is online exclusive, meaning customers can only buy it from the brand's website. Similarly, an online streaming service might offer exclusive content that can only be accessed through their platform.

The term "online exclusive" is often used to create buzz around a product or service, as it can be a way to attract customers to an online store or platform. It can also be used to manage inventory and distribution more efficiently, as the brand only needs to worry about selling the product through one channel.