Online exclusive意思

"Online exclusive" is a term commonly used in the context of retail and e-commerce to indicate that a product or service is only available for purchase or use online. It means that the item cannot be found or obtained through physical stores, marketplaces, or any other offline channels. The term "exclusive" implies that the product is unique to the online platform and cannot be obtained elsewhere.

For example, a clothing brand might release a limited edition t-shirt that is labeled as "online exclusive." This means that customers can only buy this t-shirt on the brand's official website or through their online store, and it will not be available in any physical retail locations.

Online exclusives can be used by businesses as a strategy to drive traffic to their online platforms, encourage sign-ups or memberships, and create a sense of urgency or exclusivity around certain products. They can also be used to test the market for new products or to offer unique items to a wider audience without the need for a physical presence.