Niche brand意思

"Niche brand" is a term used in marketing and business to describe a brand that focuses on a specific, targeted segment of the market rather than trying to appeal to a broader, more general audience. A niche brand typically offers products or services that are tailored to the needs, preferences, or interests of a particular group of consumers, who may have unique characteristics or requirements that are not being met by mainstream brands.

By focusing on a niche, these brands can often develop a deep understanding of their customers and create products or services that are highly relevant and appealing to them. This can help niche brands to build a loyal customer base and stand out in a crowded market. However, it can also limit their potential for growth, as they may have a smaller potential market compared to brands that target a wider audience.