Keyword gaps意思

"Keyword gaps" is a term used in the context of search engine optimization (SEO) and digital marketing. It refers to the keywords or search terms that your competitors are ranking for, but your own website is not. Essentially, it's a gap in your SEO strategy that needs to be filled.

By identifying keyword gaps, businesses can target new keywords that their competitors may be overlooking. This can help to increase website traffic, improve search engine rankings, and ultimately drive more sales or conversions.

To find keyword gaps, businesses can use a variety of tools, such as Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest. These tools allow you to see which keywords your competitors are ranking for, and which ones they are not. You can then use this information to optimize your own website and target these keywords.