Facebook engagement rate意思

"Engagement rate" on Facebook refers to the level of interaction that users have with a piece of content, such as a post, on the platform. This rate is calculated by dividing the total number of interactions (likes, comments, shares, clicks, etc.) by the total number of people who saw the post, and then multiplying by 100 to get a percentage.

For example, if a post was seen by 100 people and received 10 likes, 5 comments, and 2 shares, the engagement rate would be calculated as follows:

(10 likes + 5 comments + 2 shares) / 100 people who saw the post = 17 / 100 17 / 100 * 100 = 17% engagement rate

Engagement rate is an important metric for businesses, brands, and influencers on Facebook, as it helps them understand how well their content resonates with their audience. A high engagement rate can indicate that a post is performing well and is likely to be seen by more people, potentially leading to increased reach and visibility on the platform.