Distribution strategy意思
"Distribution strategy" refers to the plan and approach a company uses to make its products or services available to customers. It involves the process of getting the product from the manufacturer to the end consumer and can include a variety of tactics and channels.
A distribution strategy typically includes decisions about:
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Channels of distribution: This could be direct channels, such as a company's own website or retail stores, or indirect channels, such as wholesalers, retailers, distributors, or online marketplaces.
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Logistics: The efficient and effective forward movement and storage of goods from the point of origin to the point of consumption to meet customer requirements at a profit. This includes transportation, inventory management, and warehousing.
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Pricing: Decisions about how to price products at different points in the distribution network, which can affect both the cost to the consumer and the profit margins for each channel.
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Promotion: Activities designed to communicate with the target audience and persuade them to purchase the product or service. This can include advertising, sales promotions, public relations, and personal selling.
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Customer service: The support and assistance provided to customers before, during, and after a purchase. This can include things like returns policies, warranties, and customer support.
The goal of a distribution strategy is to ensure that products are available to customers when and where they want them, at a price that reflects the value of the product and the cost of distribution. A well-designed distribution strategy can help a company to reach its target market, compete more effectively, and increase sales and profitability.