Direct sales意思

"Direct sales" is a business model where products are sold directly to consumers by sales representatives who are typically independent contractors rather than employees of the company. These sales representatives often work on a commission basis and may use various methods to sell products, such as hosting parties, making presentations, or conducting door-to-door sales.

Direct sales companies, also known as multilevel marketing (MLM) or network marketing companies, often market their products through word-of-mouth and personal relationships, emphasizing the social aspect of selling. The model can involve building a network of sales representatives, with each representative earning commissions not only on their own sales but also on the sales of those they recruit into the business.

Direct sales is different from traditional retail sales in that products are not sold through a storefront or online store but rather through personal interactions between the sales representative and potential customers. The direct sales model has been used for a variety of products, including cosmetics, health and wellness items, household goods, and more.