Conversion rate意思

"Conversion rate" is a term commonly used in marketing, sales, and web analytics to describe the percentage of visitors to a website or customers who complete a desired action. This action is typically something that the business wants the visitor or customer to do, such as making a purchase, filling out a form, or subscribing to a newsletter.

For example, if a website has 100 visitors and 5 of those visitors make a purchase, the conversion rate would be 5% (5 conversions / 100 visitors = 0.05 or 5%).

Conversion rates are important metrics for businesses because they help to measure the effectiveness of marketing campaigns, the usability of websites, and the overall performance of a business in terms of turning traffic or customers into sales or leads. Businesses often use conversion rate optimization (CRO) techniques to improve their conversion rates.