Conversion priority意思

"Conversion priority" is a term commonly used in marketing and advertising, particularly in the context of search engine marketing (SEM) and search engine optimization (SEO). It refers to the order in which different types of conversions are prioritized by a business or marketer.

In digital marketing, a conversion is defined as an action that a website visitor takes that is valuable to the business. This can include making a purchase, signing up for a newsletter, filling out a contact form, or any other action that moves the visitor further down the sales funnel.

Conversion priority is about ranking these conversions in order of importance to the business. For example, a business might prioritize conversions that lead to immediate sales over conversions that simply result in a visitor signing up for a newsletter.

By understanding the conversion priority, marketers can focus their efforts on optimizing the most important conversions first, and allocate resources more effectively. This can help to improve the overall ROI of digital marketing campaigns.