Competitive analysis意思
"Competitive analysis" is a business term that refers to the process of evaluating the strengths, weaknesses, opportunities, and threats (SWOT) of a company's competitors. The goal of competitive analysis is to understand the competitive landscape within an industry and to identify strategies that can be used to gain a competitive advantage.
Competitive analysis typically involves the following steps:
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Identify the competitors: The first step is to identify the companies that are direct or indirect competitors in the market.
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Gather information: Collect data about the competitors, including their products, services, pricing, marketing strategies, and financial performance.
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Analyze the data: Use the collected data to analyze the strengths and weaknesses of each competitor, as well as the opportunities and threats in the market.
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Develop strategies: Based on the analysis, develop strategies to improve the company's position in the market and to gain a competitive advantage.
Competitive analysis is an important tool for businesses of all sizes, as it can help to identify new opportunities, to improve existing products and services, and to stay ahead of the competition.